Ram Mount Fishing
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US $19.95
Advertising and Design B.C. – Before Computers
When I first came into this business at the time when Kate Bush was warbling Wuthering Heights and Grease was the word, the marketing business was fairly simple. Advertising co-existed with Design under the same roof quite happily and designers and artist worked with a smile on their faces happily living off the fumes of Magic Markers. Memory was something you lost with age, an application was for employment, a virus was a flu that happily kept you off work for a week, a hard drive was a trip up to Glasgow and a 3½-inch floppy was something boys wouldn't admit to girls or their mates.
Every young marketeer had on his shelf a Pantone swatch book, drawers full of Letraset transfer sheets, a copy of Ogilvy on Advertising, and some severely dog eared D&AD annuals. Life was simple. Client rang; agency took a brief, copywriter and designer/visualiser mocked up a concept or scamp. Client the said Yes or No, and the concept then went into production, art direction photography, typesetting and final artwork. And so the big Ad world turned, the tills rang and the lunch tabs grew bigger.
In 1984 when Frankie was going to Hollywood and the Bananarama girls were waiting for Robert De Niro I unwrapped my first Mac. A small beige box of technology that would change the way we would work and think forever. The Apple Macintosh M0001 had a 9-inch mono screen, 128k of Ram (whatever that was) and the design capabilities of an Etcha-Sketch on acid. I remember Shaun the Finished Artist almost falling off his drawing board into his Cow Gum as we tried to fathom out what to do with this bundle of Beige.
At first it proved to be a short cut to typesetting costs by outputting the copy twice size and scaling it down on a PMT machine. The Type houses weren't happy. The aroma of Magic Markers and original thinking still drifted through studios around the country and the biggest change came when Cow Gum evaporated to be replaced by stickiness in a can called Spray Mount. Sometime in the late early nineties after a duel between PageMaker and Quark, the Apple Mac sat alongside the drawing board and the Finished Artists started to twitch nervously. The only ones who were still full of the joys of Spring were the Account Managers, or the Bag Men as creative's would hiss. In their eyes Computers saved time and time was a billable commodity that had to be used. Enter stage left – the Options!
"Can we see that concept in green, red and yellow with a different headline, one with a bigger picture, maybe reversed out and why a not a landscape version" Technology gave us diluted thinking and the rise of the Bag Man and the Gallery Show. Quantity not quality was the name of the game, so long as the client picked one, the BMW was safe in the company car park. Creative's became slaves to the computer. Original thought and craft was slowly replaced by a drop down menu. Young designers picked typefaces at random, not understanding what an x-height or a terminal was, or why Gill Sans is a poor choice for body copy text under 10 point.
And so the Ad world changed.
Design got a quick divorce from Advertising when he separated and set up his own bachelor pad. A few years back Design got a taste of his own medicine when his offspring Web went walkabouts. The Web family prospered and grew and finally changed its name to the Digital family which is reproducing offspring at an alarming rate.
The current world is fragmenting into so many niche areas that we have a niche of a niche's, niche, niche. Targeting and drilling down into and niche marketing areas is great expediency and eliminates the mass wastage of earlier years, it's just a question of how far we will end up drilling down before we fall out of the hole we are drilling.
So life before computers? What was it like in B.C?…Well for a start I think we actually had a life, to be honest. We weren't slaves to technology, original thought was a valued prize, and a person's craft and skill were honed over well-balanced judgment, implementation and experience. Focus and application were the name of the game, not Option 3-9.
To survive the modern designer has had to evolve into a new breed of hybrid animal, one that has more tools and resources than ever before, but also one that is living in a multi-tasking environment that requires a huge skill base and knowledge and instant results. Colours and Coding have to exist in an uneasy balance of purity and commercial commerce. With so many design short cuts available and so many applications to make projects efficient, the basic understanding of original thought and idea, many times lay abandoned in the sake of a quick fix and a few options without thought.
The very word ‘Menu' signifies a choice. Choice without thought and judgment is as useful as using a spoon to go fishing with. A computer is a simply tool and technology that needs to be mastered, but are we constantly being mastered by technology? Let us not forget that an idea ultimately comes from a brain cell not a piece of software.
Maybe sometimes to go forward we have to go back. Back to B.C.
About the Author
Berry Burgess has over 35 years experience in Advertising and Marketing as an award winning Creative Director. He now owns his own creative digital agency in the UK, Armadillo Creative. For further information contact 0191 2578380 or visit www.armadillo-creative.com
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Ram Mount Ram Tube 2000 Holder W/ Bulkhead Mount $23.77 RAM Tube 2000 Holder with Bulkhead Mount Tube Dimensions: Inner Diameter: 1. 94 Length: 10. 0 Height: 10. 75 Width: 4. 5 Material: High Strength Composite Fishing Recommendations: The primary intention of this mount is for either fresh water or salt water usage. |
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Ram Mount Ram Tube 2000 Holder W/ Flush Mount $23.25 RAM Tube 2000 Holder with Flush Mount Tube Dimensions: Inner Diameter: 1. 94 Length: 10. 0 Height: 10. 75 Width: 4. 5 Material: High Strength Composite Fishing Recommendations: The primary intention of this mount is for either fresh water or salt water usage. |
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Ram Mount Ram Tube 2000 Holder W/ Deck Track Mount $35.04 RAM Tube 2000 Holder with Deck Track Mount Tube Dimensions: Inner Diameter: 1. 94 Length: 10. 0 Height: 10. 75 Width: 4. 5 Material: High Strength Composite Fishing Recommendations: The primary intention of this mount is for either fresh water or salt water usage. |
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Ram Mount / RAM Mount Humminbird Piranha Mount / RAM-B-107-1U $34.75 Ram Mount - RAM Mount Humminbird Piranha Mount - RAM-B-107-1U |
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Ram Mount / Ram Mount Marine Electronics Mount - Long / RAM-D-111U $110.97 Ram Mount - Ram Mount Marine Electronics Mount - Long - RAM-D-111U |
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Ram Mount / RAM Mount Apple iPad Locking Holder / RAM-HOL-AP8LU $59.95 Ram Mount - RAM Mount Apple iPad Locking Holder - RAM-HOL-AP8LU |
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Ram Mount / Ram Mount Universal 3 Finger Holder / RAM-HOL-PD2U $31.1 Ram Mount - Ram Mount Universal 3 Finger Holder - RAM-HOL-PD2U |
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Ram Mount / RAM Mount Cradle f/Handheld Radios / RAM-HOL-BC1U $17.14 Ram Mount - RAM Mount Cradle f/Handheld Radios - RAM-HOL-BC1U |
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Ram Mount / RAM Mount RAM USB Tough Hub / RAM-234-HUB1U $97.96 Ram Mount - RAM Mount RAM USB Tough Hub - RAM-234-HUB1U |
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Ram Mount / Ram Mount Ram Rod Light Speed Revolution / RAP-370-RB $43.33 Ram Mount - Ram Mount Ram Rod Light Speed Revolution - RAP-370-RB |
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Ram Mount Ram Rod 2007 Holder w/Base RAP340 $31.92 Ram Rod 2007 Holder With BaseRAM designs fishing rod holders like nobody else. Take a look at the original RAM ROD series released in the year 2000. This unique concept did a whole lot more that just support a fishing rod. Allowing a quicker response to strikes and elevating the rod to a comfortable height spelled success for Fisherman everywhere. Keeping with that tried and true design RAM now offers the RAM Rod 2007 series. Ideally suited for vessels as small as kayaks to larger Tournament or Charter boats this new line of products is guaranteed to please. Incorporating our one of a kind and patented ball and socket feature perfect adjustment is a breeze and setting the hook could not be faster. When it comes to price form function and don t forget fun RAM is the one to get the job done Features:Dimensions: Inner Diameter (ID) = 1.475 Length (L) = 9.25 Height (H) = 7.5 Width (W) = 3.18 Material: High Strength Composite Fishing Recommendations: The primary intention of this mount is for either fresh water or salt water usage Product : RAM MOUNT RAM ROD 2007 HOLDER W/ BASE Manufacturer : RAM MOUNT Manufacturer Part No : RAP340 UPC : 793442906008 |
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Ram Mount Unpackaged Ram Rod 2000 Holder W/Deck And Track Mount $32.54 Ram Rod 2000 Holder Unpackaged With Deck and Track Mount The RAM-114-DU, high strength composite fishing rod holder with deck track base, is a must have for the fishing enthusiast. Designed to mount onto a horizontal surface in your boat, you can rotate the rod holder 360 degrees, while tilting the cradle forward and back for the optimum angle. Features: Material: High Strength Composite Fishing Recommendations: The primary intention of this mount is for either fresh or salt water usage. |
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Humminbird RM ATV ATV Ram Mount Kit $91.95 "Humminbird RM ATV (740116-1) Brand New Includes One Year Warranty, The Humminbird RM ATV ram mount kit is ideal for the ice fisherman that allows him in perfect navigation of fishing hole with this Quick Disconnect mount that easily attaches to your ATV handlebar . Fisherman takes ram mount kitwith his ATV out on the lake. It includes a Ram Mount, a dual power cable, a cigarette lighter power cable and necessary handle bar mounting hardware. RM ATV Features: ATV Ram Mount Kit, Quick Disconnect mount, For Humminbird Models: 300 Series: 365i Combo, 385ci Combo, 500 Series: 587ci HD Combo, 597ci HD Combo, 700 Series: 718, 728, 778c HD, 788ci HD Combo, ICE Series: ICE 55/385ci Combo, ICE 345C, ICE 385ci Combo" |
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Ram Mount Ram Rod 2007 Holder W/Base $18.58 Ram Rod 2007 Holder With Base RAM designs fishing rod holders like nobody else. Take a look at the original RAM ROD series released in the year 2000. This unique concept did a whole lot more that just support a fishing rod. Allowing a quicker response to strikes and elevating the rod to a comfortable height spelled success for Fisherman everywhere. Keeping with that tried and true design, RAM now offers the RAM Rod 2007 series. Ideally suited for vessels as small as kayaks, to larger Tournament or Charter boats, this new line of products is guaranteed to please. Incorporating our one of a kind and patented ball and socket feature, perfect adjustment is a breeze and setting the hook could not be faster. When it comes to price, form, function, and dont forget fun, RAM is the one to get the job done! Features: Dimensions: Inner Diameter - ID - - 1. 475, Length - L - - 9. 25, Height - H - - 7. 5, Width - W - - 3. 18 Material: High Strength Composite Fishing Recommendations: The primary intention of this mount is for either fresh water or salt water usage. |
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Ram Mount Ram Rod 2007 Jr. Holder Kayak Fly Rod $18.58 Ram Rod 2007 Jr. Holder Kayak Fly Rod RAM designs fishing rod holders like nobody else. Take a look at the original RAM ROD series released in the year 2000. This unique concept did a whole lot more that just support a fishing rod. Allowing a quicker response to strikes and elevating the rod to a comfortable height spelled success for Fisherman everywhere. Keeping with that tried and true design, RAM now offers the RAM Rod 2007 series. Ideally suited for vessels as small as kayaks, to larger Tournament or Charter boats, this new line of products is guaranteed to please. Incorporating our one of a kind and patented ball and socket feature, perfect adjustment is a breeze and setting the hook could not be faster. When it comes to price, form, function, and dont forget fun, RAM is the one to get the job done! Features: Dimensions: Inner Diameter - ID - - 1. 25, Length - L - - 7, Height - H - - 9, Width - W - - 3. 2 Material: High Strength Composite Fishing Recommendations: The primary intention of this mount is for either fresh water or salt water usage. |
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Ram Mount / RAM Mount Antenna Mount 1-1/4 Threads / RAM-112U $30.57 Ram Mount - RAM Mount Antenna Mount 1-1/4 Threads - RAM-112U |
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Ram Mount / RAM Mount Base Goldwing Mount - Requires RAM Cradle / RAM-B-174U $35.03 Ram Mount - RAM Mount Base Goldwing Mount - Requires RAM Cradle - RAM-B-174U |
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Ram Mount Unpackaged Ram Rod Saltwater Rod Holder System $45.21 Ram Rod Unpackaged Salt Water Rod Holder System RAM Rod Holders are the culmination of superior design and materials resulting in the success of recreational and tournament fisherman alike. Comprised of ultra-durable composites, stainless steel, and brass hardware you need not worry about corrosion, just how you are going to enjoy your time on the water. Marine grade from top to bottom is what you expect and RAM delivers. RAM provides fisherman with rod holders perfect for their passion. One of the most diverse product offerings anywhere, RAM has the quality and durability you want at a price you can afford. Features: Material: High Strength Composite and Powder Coated Marine Grade Aluminum Fishing Recommendations: The primary intention of this mount is for salt water usage. |
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Ram Mount / RAM Mount Universal Side Mount 3 Finger Holder Surface Mount / RAM-B-138-PD2U $51.84 Ram Mount - RAM Mount Universal Side Mount 3 Finger Holder Surface Mount - RAM-B-138-PD2U |
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Ram Mount / RAM Mount RAM Adapter f/Garmin echo 100, 150 & 300C / RAM-B-202-G4U $17.67 Ram Mount - RAM Mount RAM Adapter f/Garmin echo 100, 150 & 300C - RAM-B-202-G4U |
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Ram Mount / RAM Mount Ram X-Grip Spring Loaded Universal Holder / RAM-HOL-UN7U $27.52 Ram Mount - RAM Mount Ram X-Grip Spring Loaded Universal Holder - RAM-HOL-UN7U |
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Ram Mount Ram Rod 2007 Jr. Holder Kayak Fly Rod RAP341 $31.92 Ram Rod 2007 Jr. Holder Kayak Fly RodRAM designs fishing rod holders like nobody else. Take a look at the original RAM ROD series released in the year 2000. This unique concept did a whole lot more that just support a fishing rod. Allowing a quicker response to strikes and elevating the rod to a comfortable height spelled success for Fisherman everywhere. Keeping with that tried and true design RAM now offers the RAM Rod 2007 series. Ideally suited for vessels as small as kayaks to larger Tournament or Charter boats this new line of products is guaranteed to please. Incorporating our one of a kind and patented ball and socket feature perfect adjustment is a breeze and setting the hook could not be faster. When it comes to price form function and don t forget fun RAM is the one to get the job done Features:Dimensions: Inner Diameter (ID) = 1.25 Length (L) = 7 Height (H) = 9 Width (W) = 3.2 Material: High Strength Composite Fishing Recommendations: The primary intention of this mount is for either fresh water or salt water usage Product : RAM MOUNT RAM ROD 2007 JR HOLDER KAYAK FLY ROD Manufacturer : RAM MOUNT Manufacturer Part No : RAP341 UPC : 793442906015 |
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Ram Mount / RAM Mount Double 1-1/2" Ball Adapter / RAM-230U $26.36 Ram Mount - RAM Mount Double 1-1/2" Ball Adapter - RAM-230U |
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Ram Mount / RAM Mount Universal Yoke Clamp / RAP-B-121BU $24.86 Ram Mount - RAM Mount Universal Yoke Clamp - RAP-B-121BU |
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Ram Mount / RAM Mount Apple iPhone 4G Surface Mount / RAM-B-138-AP9U $32.07 Ram Mount - RAM Mount Apple iPhone 4G Surface Mount - RAM-B-138-AP9U |
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Ram Mount / Ram Mount Marine Electronics Mount - Gimbal Bracket Under 5 Lbs / RAM-B-111U $34.21 Ram Mount - Ram Mount Marine Electronics Mount - Gimbal Bracket Under 5 Lbs - RAM-B-111U |
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Ram Mount / RAM Mount Camera Mount w/Suction Base 1/4" - 20 Thread / RAM-B-166-237U $36.05 Ram Mount - RAM Mount Camera Mount w/Suction Base 1/4" - 20 Thread - RAM-B-166-237U |
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Ram Mount / RAM Mount RAM Rail EZ-ON/OFF w/Swivel Feature Rail Mount / RAP-274-1U $17.89 Ram Mount - RAM Mount RAM Rail EZ-ON/OFF w/Swivel Feature Rail Mount - RAP-274-1U |
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Ram Mount / RAM Mount Humminbird / Lowrance Elite/Mark Series Mount f/ Units Under 5lbs. / RAM-B-107U $36.17 Ram Mount - RAM Mount Humminbird / Lowrance Elite/Mark Series Mount f/ Units Under 5lbs. - RAM-B-107U |
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Ram Mount / Ram Mount Ram Rod 2000 Deck and Track Mount Base Only / RAM-114DTMU $23.44 Ram Mount - Ram Mount Ram Rod 2000 Deck and Track Mount Base Only - RAM-114DTMU |
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Ram Mount / RAM Mount Garmin dēzl Series Flat Surface Mount / RAM-B-138-GA43 $41.8 Ram Mount - RAM Mount Garmin dēzl Series Flat Surface Mount - RAM-B-138-GA43 |
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Ram Mount / RAM Mount Locking Apple iPad Flat Surface Mount / RAM-B-138-AP8LU $80.85 Ram Mount - RAM Mount Locking Apple iPad Flat Surface Mount - RAM-B-138-AP8LU |
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Ram Mount / RAM Mount Apple iPad 2 Docking Station w/Flat Surface Mount / RAM-B-138-AP8D2U $86.85 Ram Mount - RAM Mount Apple iPad 2 Docking Station w/Flat Surface Mount - RAM-B-138-AP8D2U |
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Ram Mount / Ram Mount Ram Rod Flush Mount Tube Base / RAM-114FMTU $16.79 Ram Mount - Ram Mount Ram Rod Flush Mount Tube Base - RAM-114FMTU |
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Ram Mount / RAM Mount Apple iPhone 4G Clutch Brake Mount / RAM-B-174-AP9U $38.93 Ram Mount - RAM Mount Apple iPhone 4G Clutch Brake Mount - RAM-B-174-AP9U |
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Ram Mount / Ram Mount Ram Tube 2000 Holder w/ Deck Track Mount / RAM-301-DU $37.44 Ram Mount - Ram Mount Ram Tube 2000 Holder w/ Deck Track Mount - RAM-301-DU |
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Ram Mount / Ram Mount Ram Rod 2000 Rail Mount Adapter Kit / RAM-114RMU $16.08 Ram Mount - Ram Mount Ram Rod 2000 Rail Mount Adapter Kit - RAM-114RMU |
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Ram Mount / RAM Mount Aircraft Seat Rail Base w/Diamond Mount / RAM-B-131-238 $105.05 Ram Mount - RAM Mount Aircraft Seat Rail Base w/Diamond Mount - RAM-B-131-238 |
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Ram Mount / RAM Mount Garmin GPSMAP 62 Series Flat Surface Mount / RAM-B-138-GA41U $33.96 Ram Mount - RAM Mount Garmin GPSMAP 62 Series Flat Surface Mount - RAM-B-138-GA41U |
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Ram Mount / RAM Mount Marine Electronics Mount - Gimbal Bracket Under 15lbs. / RAM-D-111U-C $94.44 Ram Mount - RAM Mount Marine Electronics Mount - Gimbal Bracket Under 15lbs. - RAM-D-111U-C |