Maxx Digital Explorer

2009 – A Look Back and A Sneak Peek At What’s In Store For 2010!

Throughout 2009, Target Transfers have kept up a steady stream of new, innovative products and services for the benefit of all those involved in the garment decorating industry.

As part of their service to customers, Target have in 2009 provided FREE of charge on their website for customers to use, Artwork Templates, Print & Cut patterns, Marketing Tips, and even an Excel Calculator to ensure that costing and pricing for their jobs can be accurately produced. In the summer Target also introduced a new scheme whereby customers could hire heat presses or vinyl cutters to help those overcome some of the financial difficulties the current economic climate has created! These services are still available and can be explored in detail by visiting the web site.

Target also commenced offering a “business in a box” for interested parties by putting together a series of package deals which provided all that is needed to start up a new business – from the small budget start up to the full professional kit, everyone is catered for. And with special prices for the start up packages there has been no shortage of takers!

It is also now possible to order blank garments, and other imprintable items, so that customers can purchase all their imprinting needs from one source and make savings as a result. Alternatively Target is now also able to supply their custom print customers with their requirements from concept to completion.

There were lots of new products introduced. Amongst the most popular has been the new Hotronix® Maxx Heat Press range. One of the most cost effective presses, it is available in 4 platen sizes, and features digital time and temperature read outs. Fully CE compliant, customers have been quick to spot a great press at very competitive prices. It has become the best selling machine in 2009 from the world renowned Hotronix® range of presses.

Target also introduced the brilliant little Craft Robo vinyl cutter and launched a range of textile vinyl sheets in A4 size specifically to cater to the Robo users.  Target also carries the rest of the Graphtec range of cutters. The sensational Mimaki Print & Cut machines were also introduced early in the year and have been a big hit, and with the wide range of Print & Cut materials available from Target, new users have found great success, despite all the gloomy economic news in the national press. In fact it has been Target’s experience that virtually all their customers have experienced an increase in activity throughout 2009, showing what a great shape the imprinted market is in!

Looking ahead to 2010 there are more exciting products and services being planned. New textile vinyls, print and cut materials, and developments in the various machine markets are close to completion! And Target will also be launching a brand new custom print service designed for all customers whether ordering 1 or 1,000,000 pieces, fixed at new competitive prices to cope with the affects of these credit crunch times! Keep an eye on Targets website, or register for their e-mail newsletters to be kept up to date with all the latest developments.

 

 

About the Author

Target Transfers is a major supplier of Equipment, materials, custom transfers, garments and accessories to the imprinted wear market, and a member of GroupeSTAHL, the world’s leading suppliers of Identity for Textiles. Please visit Targets website for more details at www.TargetTransfers.com. Published by Martin Borley. Vice President of Target Transfers Ltd. UK

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